Entspannt-Leben is a brand identity project for a friend of mine who is running a shiatsu-massage salon.
After some online research I found some similarities in colors for keywords like "spa" or "massage". Most of those colors were relatively light and faded tints of purple, green or blue. For Entspannt-Leben I chose a light purple as the primary color.
For the logo I chose the traditional path and made a lotus inspired shape. It was one of the most used and therefore most memorable shapes for massage and spa salons.
The font choice was a very simple but effective combination of a serif and sans-serif font. Because the client did not want to invest money into a paid font, we went with Noto, a modern and free font from Google.
The following two pictures represent some brand mockups in the form of business-cards a t-shirt and shopping bag.
In terms of website the plan was to use a single scroll page. That way the visitor can get all important information at a glance without navigating through different pages.
Last but not least would be the mobile version of the Entspannt-Leben website.
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