Check out this brand identity work I did for a small barber shop from Vienna, nearby where I live. Unfortunately the shop owner was not ready to do a brand rework at the time I proposed it, but I thought it is still a nice project to show.
Because the bardber shop did not have any website or logo at the time I started the project, I could start completely from zero.
After gathering some inspiration and creating moodboards I kind of new in which direction the project will go.
My primary color choice was a powerfull orange paired with darker accents of blue and of course black. In terms of fonts, I went with a serif font for the logo and non-serif fonts for the website as they are easier to read on displays.
One important aspect of the logo and color choice was to make it as usable as possible for different usecases like printed paper and different materials like glass or different backgrounds like black or white.
The responsive website was meant to be easy to navigate and to contain all important content on one page. That way, especially smartphone users, don't need to press menu buttons and navigate through pages to get the information they are searching for.
Of course business cards and other products like a signage or doormat were part of the whole brand identity of Boss-Style. As you will see in the pictures below, the different color variations for the logo did pay off when it came to darker or lighter backgrounds.
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